J.M. Reep

Posts Tagged ‘marketing’

Turning “Free” Into Currency

In Reviews on July 19, 2009 at 6:47 pm

First of all, before I discuss the substance of Chris Anderson’s new book, Free, I’m compelled to comment on the scandal that accompanied the release of his book. Simply put, Anderson was caught plagiarizing material — mostly from Wikipedia. He copied and pasted large chunks of text without placing that text in quotation marks or acknowledging his source.

For me, this violates two of the most important rules of research writing. First, and most obviously, Anderson’s plagiarism is inexcusable. Read the rest of this entry »


Literati In Platforms

In Commentary on July 12, 2009 at 11:08 pm

The big buzzword in publishing today is “platform.” If you’re a new writer who wants a deal with a big publishing company, you have to demonstrate that you have a platform.

Platforms have always been around in one form or another, I suppose. Basically, a platform is your base — your network of readers and fans that you have developed, especially the network you’ve developed on your own. Creating a platform used to mean publishing short stories or articles or poems or whatever else you could get into print. It was the list of publication credits that one included in one’s query letters to agents and publishers.

But just because you had amassed a long list of publication credits before you wrote your first novel didn’t necessarily mean you had a fan base. This was especially true if most of one’s credits were from literary journals. Often, the only people who bother to read literary journals are other writers trying to figure out how they, too, can get published in that same journal. Read the rest of this entry »